User experience, visual design
Holly Campbell, Lisa Naftolin, Marcia Fardella, Laura Kleger
With the website redesign,it was high time to also revise and update the email experience. Taking lessons from the website redesign, we created a set of flexible modules for each email element. Working with the marketing department, I interviewed members of the marketing teak, shadowed them as they built email campaigns and gathered feedback on the design, modifying it in coordination with Exact Target to create a system that would be easier for the marketing team to implement as well as clearer in hierarchy for those receiving the Guggenheim’s news.