UX & Visual design
Laura Kleger, Cameron Browning
One of my first challenges
at the Guggenheim was to redesign the Collection Online. Our main goals were to improve the user experience, create more room for exploration, and to show off the range of the Guggenheim’s online artworks. One of the main challenges in refreshing the section was to work within the established visual language and architecture created over 5 years ago, while creating something more up to date.
The outcome of this project was a Webby Award nomination, but more importantly, site traffic rose while drop offs decreased.